Does Your Advertising Make You the Obvious Choice to Do Business

October 25th, 2014
There is a concept in business that we marketers call the confidence gap. The confidence gap is defined as a potential customers inability to determine whether the products or services of a given company are any better, different, or worse than the competition’s. The confidence gap exists in every imaginable industry and in most cases the gap is growing wider all of the time. Case in point: go to the yellow pages and look under the roofing section (or any section for that matter) and see ...
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Advertising

How Much Is A Great Business Logo Really Worth?

October 24th, 2014
A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a logo is the only identifiable mark a potential customer may ever see, so it needs to be memorable, descriptive and easily recognizable. If a logo is the company spokesman, how much is it really worth? Cheap logo designs are all over the Internet - logo designs under $150! $99 logo designs, $75 logo designs, $49 logo designs and even lower! You will ...
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Advertising